{"id":14107,"date":"2022-01-04T20:15:31","date_gmt":"2022-01-04T20:15:31","guid":{"rendered":"http:\/\/www.jameslmorgan.co.uk\/?p=14107"},"modified":"2022-01-04T20:15:32","modified_gmt":"2022-01-04T20:15:32","slug":"why-photographers-need-to-keep-buying-new-gear","status":"publish","type":"post","link":"http:\/\/www.jameslmorgan.co.uk\/why-photographers-need-to-keep-buying-new-gear\/","title":{"rendered":"Why Photographers Need To Keep Buying New Gear"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14107\" class=\"elementor elementor-14107\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed5f0da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed5f0da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d24f733\" data-id=\"d24f733\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fd3066 elementor-widget elementor-widget-text-editor\" data-id=\"0fd3066\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I can&#8217;t think of any other profession outside of photography where the pro&#8217;s obsess about their tools quite as much as we do.<\/p>\n<p>I&#8217;ll pause for a moment so you can write your own joke.<\/p>\n<p>There is no logical reason to replace a perfectly good lens with another version of the same when the previous lens was already great.<\/p>\n<p>Your clients almost certainly won&#8217;t notice that you&#8217;ve used a GM, L or Art lens, and they definitely won&#8217;t care.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16a9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16a9d5f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9013de2\" data-id=\"9013de2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-097d3b1 elementor-widget elementor-widget-image\" data-id=\"097d3b1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1366\" src=\"http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-125.jpg\" class=\"attachment-full size-full wp-image-13986\" alt=\"\" srcset=\"http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-125.jpg 2048w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-125-300x200.jpg 300w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-125-1024x683.jpg 1024w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-125-768x512.jpg 768w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-125-1536x1025.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4608328 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4608328\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9023749\" data-id=\"9023749\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a9d691 elementor-widget elementor-widget-text-editor\" data-id=\"5a9d691\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>So why bother?<\/strong><\/p><p>If you take all the emotion out of shopping for your photography gear then you&#8217;d probably end up with a set of professional quality zooms that cover an extensive focal length. They will be flexible and last for years.<\/p><p>But that&#8217;s just boring.<\/p><p>Sorry zoomers, it&#8217;s true.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e14173d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e14173d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-345d22f\" data-id=\"345d22f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cbd1d3 elementor-widget elementor-widget-image\" data-id=\"4cbd1d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-165.jpg\" class=\"attachment-full size-full wp-image-14026\" alt=\"\" srcset=\"http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-165.jpg 2048w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-165-300x200.jpg 300w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-165-1024x683.jpg 1024w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-165-768x512.jpg 768w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-165-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4c548c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4c548c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f2b6c4\" data-id=\"9f2b6c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6cd6f7 elementor-widget elementor-widget-text-editor\" data-id=\"f6cd6f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Often our clients don&#8217;t hire us because we have sturdy and reliable lenses. They want our creativity, our inspiration to capture something exciting.<\/p><p>You know what gets in the way of creativity?<\/p><p><strong>Boredom<\/strong>.<\/p><p>If you&#8217;re just stood there going through the motions with the same old boring gear you won&#8217;t necessarily be enjoying yourself.<\/p><p>Your lack of enthusiasm will show in your attitude at the time as well as in the photos later.<\/p><p>Great photographers love taking photos.<\/p><p>They push themselves creatively and strive to capture something new and exciting every time they go out.<\/p><p>What gets us most excited?<\/p><p><strong>New gear!<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49468c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49468c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c094f9c\" data-id=\"c094f9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d31be0 elementor-widget elementor-widget-image\" data-id=\"8d31be0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-184.jpg\" class=\"attachment-full size-full wp-image-14045\" alt=\"\" srcset=\"http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-184.jpg 2048w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-184-300x200.jpg 300w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-184-1024x683.jpg 1024w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-184-768x512.jpg 768w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-184-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52cdbfd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52cdbfd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a06de4\" data-id=\"0a06de4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1815be8 elementor-widget elementor-widget-text-editor\" data-id=\"1815be8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So there you go.\u00a0<\/p><p>Next time your significant other is struggling to understand why you had to replace a fully functional piece of equipment with something almost identical that cost twice as much, show them this article.<\/p><p>It won&#8217;t get you out of the doghouse, but at least they&#8217;ll know they are sacrificing a family holiday for a good cause.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b4eac2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b4eac2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba65022\" data-id=\"ba65022\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60046b6 elementor-widget elementor-widget-image\" data-id=\"60046b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-167.jpg\" class=\"attachment-full size-full wp-image-14028\" alt=\"\" srcset=\"http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-167.jpg 2048w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-167-300x200.jpg 300w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-167-1024x683.jpg 1024w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-167-768x512.jpg 768w, http:\/\/www.jameslmorgan.co.uk\/wp-content\/uploads\/2021\/12\/2021-Best-Of-JLM-Wedding-Photography-167-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to convince your significant other that you need to spend a small fortune replacing something that is already really very good.<\/p>\n","protected":false},"author":2,"featured_media":14113,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[551],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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\/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Morgan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/www.jameslmorgan.co.uk\/why-photographers-need-to-keep-buying-new-gear\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/www.jameslmorgan.co.uk\/why-photographers-need-to-keep-buying-new-gear\/\"},\"author\":{\"name\":\"James Morgan\",\"@id\":\"http:\/\/www.jameslmorgan.co.uk\/#\/schema\/person\/763599e47a9ec983741b6fa318200f5c\"},\"headline\":\"Why Photographers Need To Keep Buying New 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